{"product_id":"malai-taranesc-biruinta-olteniei","title":"Traditional Romanian Cornmeal Biruința Olteniei 3 kg - Available this Autumn","description":"\u003cdiv style=\"font-family: -apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif; color: #2d3748; line-height: 1.75; max-width: 100%; padding: 0; background: #FFFFFF;\" class=\"product-description\"\u003e\u003c!-- HERO --\u003e\n\u003cdiv style=\"background: #6B4E3D; color: #ffffff; padding: 34px 26px; margin: 0 0 24px 0; border-radius: 10px;\"\u003e\n\u003cp style=\"margin: 0 0 8px 0; font-size: 14px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #f2ac29;\"\u003eNew from Biruința Olteniei in 2026\u003c\/p\u003e\n\u003ch2 style=\"margin: 0 0 14px 0; font-size: 30px; font-weight: 750; line-height: 1.2; color: #ffffff;\"\u003eWhole Non-Degerminated Country Cornmeal\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 16px 0; font-size: 18px; line-height: 1.65; color: #ffffff;\"\u003eMade from flint corn grown specifically for human consumption, preserving the germ in the finished product with a coarse texture, just like in the old days.\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; background: #F2AC29; color: #4a3528; padding: 9px 15px; border-radius: 999px; font-size: 14px; font-weight: bold;\"\u003eAvailable starting Autumn 2026\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- MESAJ CENTRAL --\u003e\n\u003cdiv style=\"background: #FFF7E6; border-left: 4px solid #F2AC29; padding: 22px; margin: 0 0 28px 0; border-radius: 7px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 19px; line-height: 1.6; color: #6b4e3d; font-weight: bold;\"\u003eIt is not enough to just mill like in our grandparents' time. Everything must start with the right grain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- POVESTEA PRODUSULUI --\u003e\n\u003cdiv style=\"margin: 0 0 30px 0;\"\u003e\n\u003ch3 style=\"margin: 0 0 14px 0; font-size: 23px; line-height: 1.3; color: #6b4e3d;\"\u003eEverything begins in the field\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 14px 0; font-size: 16px;\"\u003eHow we obtain our cornmeal matters. But just as important is the corn where it all begins.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 14px 0; font-size: 16px;\"\u003eThat is why, in 2026, within the Biruința Olteniei Cooperative, we cultivated \u003cstrong\u003eflint corn specifically intended for human-consumption cornmeal\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003eAfter harvest, the grains will be transformed into a coarse country cornmeal, with an authentic corn flavor and the germ retained in the finished product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- DIFERENTIATOR PRINCIPAL --\u003e\n\u003cdiv style=\"background: #FFF7E6; border: 2px solid #F2AC29; padding: 25px 23px; margin: 0 0 30px 0; border-radius: 10px; box-shadow: 0 2px 5px rgba(0,0,0,0.06);\"\u003e\n\u003cp style=\"margin: 0 0 8px 0; font-size: 14px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase; color: #6b4e3d;\"\u003eThe essential difference\u003c\/p\u003e\n\u003ch3 style=\"margin: 0 0 14px 0; font-size: 24px; line-height: 1.3; color: #6b4e3d;\"\u003eThe germ stays in the cornmeal\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 14px 0; font-size: 16px;\"\u003eIn the degermination process, the germ is separated from the rest of the grain. Our cornmeal will be \u003cstrong\u003enon-degerminated\u003c\/strong\u003e, meaning the germ remains in the finished product.\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003eThus, the cornmeal retains more of the natural components of the corn grain, offering a rustic texture, a richer aroma, and a unique nutritional profile specific to a whole product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CE INSEAMNA GERMELE --\u003e\n\u003cdiv style=\"margin: 0 0 30px 0;\"\u003e\n\u003ch3 style=\"margin: 0 0 14px 0; font-size: 23px; line-height: 1.3; color: #6b4e3d;\"\u003eWhy is the germ important?\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 16px 0; font-size: 16px;\"\u003eThe germ is the living part of the corn grain. It is a valuable natural component containing a significant portion of the grain's healthy lipids, minerals, and natural compounds.\u003c\/p\u003e\n\u003cdiv style=\"display: grid; gap: 10px;\"\u003e\n\u003cdiv style=\"padding: 13px 15px; background: #FFF7E6; border-left: 4px solid #F2AC29; border-radius: 6px;\"\u003e\u003cstrong style=\"color: #6b4e3d;\"\u003eRetained Germ\u003c\/strong\u003e \u003cspan style=\"display: block; margin-top: 3px;\"\u003e Remains part of the finished product without being separated before milling. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding: 13px 15px; background: #FFF7E6; border-left: 4px solid #F2AC29; border-radius: 6px;\"\u003e\u003cstrong style=\"color: #6b4e3d;\"\u003eMore Grain Components\u003c\/strong\u003e \u003cspan style=\"display: block; margin-top: 3px;\"\u003e The cornmeal retains the germ along with all other valuable components of the grain. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding: 13px 15px; background: #FFF7E6; border-left: 4px solid #F2AC29; border-radius: 6px;\"\u003e\u003cstrong style=\"color: #6b4e3d;\"\u003eAuthentic Taste and Aroma\u003c\/strong\u003e \u003cspan style=\"display: block; margin-top: 3px;\"\u003e Flint corn and coarse texture give unique personality to the final dish. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BENEFICII --\u003e\n\u003cdiv style=\"background: #FFF7E6; border: 1px solid #F2AC29; padding: 24px; margin: 0 0 30px 0; border-radius: 10px; box-shadow: 0 2px 5px rgba(0,0,0,0.06);\"\u003e\n\u003ch3 style=\"margin: 0 0 17px 0; font-size: 22px; line-height: 1.3; color: #6b4e3d; display: flex; align-items: center;\"\u003e\u003cspan style=\"display: inline-block; width: 30px; height: 30px; background: #F2AC29; border-radius: 50%; color: #ffffff; text-align: center; line-height: 30px; margin-right: 10px; font-size: 16px;\"\u003e ✓ \u003c\/span\u003e What will make it different\u003c\/h3\u003e\n\u003cul style=\"margin: 0; padding: 0; list-style: none;\"\u003e\n\u003cli style=\"margin: 0 0 11px 0; padding-left: 30px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Made from flint corn grown specifically for human-consumption cornmeal\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 11px 0; padding-left: 30px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Non-degerminated, with the germ retained in the finished product\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 11px 0; padding-left: 30px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Coarse texture, specific to traditional country cornmeal\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 11px 0; padding-left: 30px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Rich taste and authentic corn flavor\u003c\/li\u003e\n\u003cli style=\"margin: 0; padding-left: 30px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Produced in small batches after the autumn 2026 corn harvest\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- MEMORIA --\u003e\n\u003cdiv style=\"margin: 0 0 30px 0;\"\u003e\n\u003ch3 style=\"margin: 0 0 14px 0; font-size: 23px; line-height: 1.3; color: #6b4e3d;\"\u003eThe polenta grandma used to cut with a string\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 14px 0; font-size: 16px;\"\u003eWe don't want an ultra-fine, textureless cornmeal. We want the kind of cornmeal used to make real polenta: hearty, flavorful, and rich in corn taste.\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003eThe polenta grandma flipped onto the wooden board and sliced with a string. A simple taste that takes us back to the traditional meals of yesteryear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- PROCES --\u003e\n\u003cdiv style=\"background: #6B4E3D; color: #ffffff; padding: 26px 24px; margin: 0 0 30px 0; border-radius: 10px;\"\u003e\n\u003ch3 style=\"margin: 0 0 18px 0; font-size: 23px; line-height: 1.3; color: #ffffff;\"\u003eFrom grain to cornmeal\u003c\/h3\u003e\n\u003cdiv style=\"margin: 0 0 16px 0; padding-bottom: 16px; border-bottom: 1px solid rgba(255,255,255,0.22);\"\u003e\u003cstrong style=\"display: block; margin-bottom: 4px; color: #f2ac29;\"\u003e 1. We cultivate \u003c\/strong\u003e \u003cspan style=\"display: block;\"\u003e Flint corn intended for human-consumption cornmeal. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 16px 0; padding-bottom: 16px; border-bottom: 1px solid rgba(255,255,255,0.22);\"\u003e\u003cstrong style=\"display: block; margin-bottom: 4px; color: #f2ac29;\"\u003e 2. We harvest \u003c\/strong\u003e \u003cspan style=\"display: block;\"\u003e We wait for the grains to reach full maturity and develop the right characteristics. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 16px 0; padding-bottom: 16px; border-bottom: 1px solid rgba(255,255,255,0.22);\"\u003e\u003cstrong style=\"display: block; margin-bottom: 4px; color: #f2ac29;\"\u003e 3. We mill the cornmeal \u003c\/strong\u003e \u003cspan style=\"display: block;\"\u003e We use a specialized corn mill, preserving the germ in the finished product and achieving the desired coarse texture. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong style=\"display: block; margin-bottom: 4px; color: #f2ac29;\"\u003e 4. We package \u003c\/strong\u003e \u003cspan style=\"display: block;\"\u003e The first bags will be prepared after the autumn 2026 corn harvest. \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- IDEAL PENTRU --\u003e\n\u003cdiv style=\"margin: 0 0 30px 0;\"\u003e\n\u003ch3 style=\"margin: 0 0 15px 0; font-size: 23px; line-height: 1.3; color: #6b4e3d;\"\u003eFor traditional tastes and recipes\u003c\/h3\u003e\n\u003cul style=\"margin: 0; padding: 0; list-style: none; display: grid; gap: 10px;\"\u003e\n\u003cli style=\"padding-left: 29px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Traditional country polenta\u003c\/li\u003e\n\u003cli style=\"padding-left: 29px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Cauldron-cooked polenta\u003c\/li\u003e\n\u003cli style=\"padding-left: 29px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Cornbread, loaves, and cornmeal dishes\u003c\/li\u003e\n\u003cli style=\"padding-left: 29px; position: relative;\"\u003e\u003cspan style=\"position: absolute; left: 0; color: #f2ac29; font-weight: 800;\"\u003e✓\u003c\/span\u003e Romanian recipes prepared just like in the old days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- DISPONIBILITATE --\u003e\n\u003cdiv style=\"background: #FFF7E6; border: 2px solid #F2AC29; padding: 25px 22px; margin: 0 0 30px 0; border-radius: 10px; text-align: center;\"\u003e\n\u003cp style=\"margin: 0 0 6px 0; font-size: 14px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase; color: #6b4e3d;\"\u003eComing soon\u003c\/p\u003e\n\u003ch3 style=\"margin: 0 0 10px 0; font-size: 24px; line-height: 1.3; color: #6b4e3d;\"\u003eThe first harvest will be available in Autumn 2026\u003c\/h3\u003e\n\u003cp style=\"margin: 0; font-size: 16px;\"\u003eThe corn is currently growing in the field. After harvest and milling, we will announce the availability of the first batches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- NOTA NUTRITIONALA --\u003e\n\u003cdiv style=\"margin: 0 0 30px 0; padding: 18px 20px; background: #F8F8F6; border-radius: 8px; border: 1px solid #E7E2DB;\"\u003e\n\u003cp style=\"margin: 0; font-size: 14px; line-height: 1.65; color: #5a5a5a;\"\u003e\u003cstrong style=\"color: #6b4e3d;\"\u003eNote:\u003c\/strong\u003e Exact nutritional values and final storage recommendations will be published at launch, following laboratory testing of the finished product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003cdiv style=\"background: #FFF7E6; border: 1px solid #F2AC29; border-radius: 10px; padding: 22px; box-shadow: 0 2px 5px rgba(0,0,0,0.07);\"\u003e\n\u003ch3 style=\"margin: 0 0 17px 0; font-size: 22px; line-height: 1.3; color: #6b4e3d; display: flex; align-items: center;\"\u003e\u003cspan style=\"display: inline-block; width: 30px; height: 30px; background: #F2AC29; border-radius: 50%; color: #ffffff; text-align: center; line-height: 30px; margin-right: 10px; font-size: 17px;\"\u003e ? \u003c\/span\u003e Frequently Asked Questions\u003c\/h3\u003e\n\u003cdiv style=\"display: grid; gap: 14px;\"\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 8px; padding: 15px 16px; border-left: 4px solid #F2AC29;\"\u003e\u003cstrong style=\"display: block; color: #2d3748;\"\u003e What does non-degerminated cornmeal mean? \u003c\/strong\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 15px;\"\u003eIt means the germ of the corn grain is not removed prior to milling, but remains part of the finished product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 8px; padding: 15px 16px; border-left: 4px solid #F2AC29;\"\u003e\u003cstrong style=\"display: block; color: #2d3748;\"\u003e Why is retaining the germ important? \u003c\/strong\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 15px;\"\u003eThe germ is a natural component of the grain containing a significant portion of the corn's lipids, minerals, and natural compounds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 8px; padding: 15px 16px; border-left: 4px solid #F2AC29;\"\u003e\u003cstrong style=\"display: block; color: #2d3748;\"\u003e What is flint corn? \u003c\/strong\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 15px;\"\u003eIt is a hard-grain corn variety, ideal for producing cornmeal with a coarse texture and pronounced flavor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 8px; padding: 15px 16px; border-left: 4px solid #F2AC29;\"\u003e\u003cstrong style=\"display: block; color: #2d3748;\"\u003e Will the cornmeal be stone-ground? \u003c\/strong\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 15px;\"\u003eNo. For this product, we use a specialized corn mill chosen specifically to achieve the desired coarse texture and preserve the germ in the finished product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 8px; padding: 15px 16px; border-left: 4px solid #F2AC29;\"\u003e\u003cstrong style=\"display: block; color: #2d3748;\"\u003e Will it be fine or coarse cornmeal? \u003c\/strong\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 15px;\"\u003eIt will be a coarse country-style cornmeal with a rustic texture, perfect for traditional polenta and other cornmeal-based recipes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 8px; padding: 15px 16px; border-left: 4px solid #F2AC29;\"\u003e\u003cstrong style=\"display: block; color: #2d3748;\"\u003e When will it be available? \u003c\/strong\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 15px;\"\u003eThe first batches are scheduled for Autumn 2026, following the harvest and processing of the corn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 8px; padding: 15px 16px; border-left: 4px solid #F2AC29;\"\u003e\u003cstrong style=\"display: block; color: #2d3748;\"\u003e What will be the shelf life? \u003c\/strong\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 15px;\"\u003eShelf life and final storage conditions will be established and communicated after laboratory analysis of the finished product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BiruintaOlteniei","offers":[{"title":"Default Title","offer_id":55620605477240,"sku":"malai01","price":29.0,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/5217\/4102\/files\/malai-Forntal-2-1to1.jpg?v=1786530684","url":"https:\/\/biruintaolteniei.ro\/en\/products\/traditional-cornmeal-biruinta-olteniei","provider":"BiruintaOlteniei","version":"1.0","type":"link"}